البحث كتاب (يعرف أيضا باسم ديبوتشسوتشي) - محرك بحث لجميع الكتب.
نحن نبحث في أكثر من 100 من المحلات التجارية لعرض أفضل الخاص بك--الرجاء الانتظار…
- شحن إلى مصر (تعديل إلى GBR, USA, RUS, ISR, JOR, IRN, LBY, DEU)
إنشاء إعداد مسبق

كافة الكتب 9781138082083-مقارنة كل عرض

دخول الأرشيف:
9781138082083 - Matt Harvey: Wine and Identity: Branding, Heritage, Terroir - كتاب

(?):

Wine and Identity: Branding, Heritage, Terroir (?)

التسليم من: الولايات المتحدة الأمريكيةكتاب في اللغة الإنجليزيةهذا كتاب الجيبكتاب جديد
ISBN:

9781138082083 (?) أو 1138082082

, اللغة الإنجليزية, Taylor & Francis, غلاف عادي, الجديد
Wine-and-Identity~~Matt-Harvey, Wine and Identity: Branding, Heritage, Terroir, Paperback
الفئة: Business>Marketing Strategies>Marketing Strategies
البيانات من 05/05/2017 05:41h
ISBN (الرموز البديلة): 1-138-08208-2, 978-1-138-08208-3
دخول الأرشيف:
9781138082083 - Wine And Identity: Branding, Heritage, Terroir - كتاب

Wine And Identity: Branding, Heritage, Terroir (?)

التسليم من: كنداكتاب في اللغة الإنجليزيةكتاب جديد
ISBN:

9781138082083 (?) أو 1138082082

, اللغة الإنجليزية, Taylor and Francis, الجديد
Books, Business and Finance, Marketing and Sales, Wine And Identity: Branding, Heritage, Terroir, In an increasingly competitive global market, winemakers are seeking to increase their sales and wine regions to attract tourists.  To achieve these aims, there is a trend towards linking wine marketing with identity. Such an approach seeks to distinguish wine products ¿ whether wine or wine tourism ¿ from their competitors, by focusing on cultural and geographical attributes that contribute to the image and experience. In essence, marketing wine and wine regions has become increasingly about telling stories ¿ engaging and provocative stories which engage consumers and tourists and translate into sales.This timely book examines this phenomena and how it is leading to changes in the wine and tourism industries for the first time. It takes a global approach, drawing on research studies from around the world including old and new world wine regions. The volume is divided into three parts. The first ¿ branding ¿ investigates cases where established regions have sought to strengthen their brands or newer regions are striving to create effective emerging brands. The second ¿ heritage ¿ considers cases where there are strong linkages between cultural heritage and wine marketing. The third section ¿ terroir ¿ explores how a ¿sense of place¿ is inherent in winescapes and regional identities and is increasingly being used as a distinctive selling proposition.This significant volume showcasing the connections between place, identity, variety and wine will be valuable reading for students, researchers and academics interested in tourism, marketing and wine studies.
أكثر…
الفئة: Books>Business and Finance>Marketing and Sales
البيانات من 05/05/2017 05:41h
ISBN (الرموز البديلة): 1-138-08208-2, 978-1-138-08208-3
دخول الأرشيف:
9781138082083 - Wine and Identity - كتاب

Wine and Identity (?)

التسليم من: المملكة المتحدة لبريطانيا العظمى وأيرلندا الشماليةكتاب في اللغة الإنجليزيةكتاب جديد
ISBN:

9781138082083 (?) أو 1138082082

, اللغة الإنجليزية, الجديد
In an increasingly competitive global market, winemakers are seeking to increase their sales and wine regions to attract tourists. To achieve these aims, there is a trend towards linking wine marketing with identity. Such an approach seeks to distinguish wine products whether wine or wine tourism from their competitors, by focusing on cultural and geographical attributes that contribute to the image and experience. In essence, marketing wine and wine regions has become increasingly about telling stories engaging and provocative stories which engage consumers and tourists and translate into sales. This timely book examines this phenomena and how it is leading to changes in the wine and tourism industries for the first time. It takes a global approach, drawing on research studies from around the world including old and new world wine regions. The volume is divided into three parts. The first branding investigates cases where established regions have sought to strengthen their brands or newer regions are striving to create effective emerging brands. The second heritage considers cases where there are strong linkages between cultural heritage and wine marketing. The third section terroir explores how a sense of place is inherent in winescapes and regional identities and is increasingly being used as a distinctive selling proposition. This significant volume showcasing the connections between place, identity, variety and wine will be valuable reading for students, researchers and academics interested in tourism, marketing and wine studies.
أكثر…
البيانات من 05/05/2017 05:41h
ISBN (الرموز البديلة): 1-138-08208-2, 978-1-138-08208-3

9781138082083

البحث عن جميع الكتب المتوفرة لرقم ISBN الخاص بك 9781138082083 مقارنة الأسعار في سرعة وسهولة والنظام فورا.

الكتب النادرة المتاحة والكتب المستخدمة والكتب من جهة ثانية للعنوان "Wine and Identity: Branding, Heritage, Terroir" من Matt Harvey يتم سرد تماما.

geo kompakt gesunde ernährung editorial oposiciones